Tag Archives: Social Media Marketing

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Wildfire Gets a New Crib!

Almost exactly one year ago, we excitedly announced our move into a real “cool kid” office, complete with an elevator and real conference rooms! When our then 40 person team walked into the space at 167 Hamilton Avenue (in Palo …

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Posted on Jun 16, 2011 | 27 Comments

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3 Easy Ways to Run Super Social Promotions on your Fan Page

You’re a social media marketing manager that’s used all the Wildfire tips to build up a great group of fans and followers. What’s next? Now you need to start focusing on actively engaging your fans over a sustained period of …

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Posted on May 25, 2011 | 22 Comments

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Analytics for Wildfire Promotions on Facebook Tabs

Soon after Facebook migrated Pages to use iframes (instead of FBML), we updated our analytics tracking for promotions to leverage the newly available enhanced flexibility that came with iframes. So while this functionality has been available for some time already, …

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Posted on May 25, 2011 | 0 Comments

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How to Optimize your Contests for the Highest Entry Rates!

While video, photo, and essay contests are the most inherently social promotion apps you can run for your fans, not all contests perform equally. We’ve analyzed the entry rates of thousands of contests run on the Wildfire social media management …

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Posted on May 25, 2011 | 13 Comments

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Facebook’s Promotion Policy Changes

On May 11, Facebook revised its promotions policy. This evolving set of legal guidelines govern all promotions run on Facebook, and outline what Page owners can and can not do when running promotions on Facebook to remain compliant with Facebook policy. The primary …

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Posted on May 13, 2011 | 19 Comments

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Wildfire Wins a Spot Among the “Top 50 Startups in the World!”

The TiE50 awards have just been published— and Wildfire has won placement among the “Top 50 Startups in the World!” This is no small feat, either, as every year, hundreds of technology startups from over 13 countries apply to be …

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Posted on May 4, 2011 | 3 Comments

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Wildfire Named One of the “Top 10 Best Places to Work”

The Wildfire team is excited about the news that the San Francisco Business Times has named our company one of the “Top 10 Best Places to Work!” (employees <100). When Matt and I attended the recognition ceremony in San Francisco …

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Posted on May 2, 2011 | 3 Comments

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All that Businesses Need to Know about the New Facebook “Send” Button

Facebook has announced the release of a new open graph tool, the “Send” button, which joins the “Like” button as a social utility across the web. Right on the heels of the 1 year anniversary of the “Like” button, which …

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Posted on Apr 25, 2011 | 26 Comments

icn90-entryrates

Top Tips for Maximizing the Entry Rate of your Social Media Campaigns

This month Wildfire hit a big milestone! We have now officially powered over 100,000 campaigns on our Promotion Builder platform! In honor of this milestone, we wanted to share our top tips for maximizing the entry rate of your social …

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Posted on Apr 6, 2011 | 24 Comments

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Case Study: Great Landing Pages for Fans and Non-Fans Alike!

One of the most powerful functions of your business’ Facebook Fan Page is the ability to display one view to fans, and another view to non-fans. When users land on your page, Facebook is immediately able to differentiate between fans …

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Posted on Apr 6, 2011 | 44 Comments