Tag Archives: Facebook pages

icn90-wildfireanalytis

Analytics for Wildfire Promotions on Facebook Tabs

Soon after Facebook migrated Pages to use iframes (instead of FBML), we updated our analytics tracking for promotions to leverage the newly available enhanced flexibility that came with iframes. So while this functionality has been available for some time already, …

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Posted on May 25, 2011 | 0 Comments

icn90-entryrates

How to Optimize your Contests for the Highest Entry Rates!

While video, photo, and essay contests are the most inherently social promotion apps you can run for your fans, not all contests perform equally. We’ve analyzed the entry rates of thousands of contests run on the Wildfire social media management …

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Posted on May 25, 2011 | 13 Comments

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All that Businesses Need to Know about the New Facebook “Send” Button

Facebook has announced the release of a new open graph tool, the “Send” button, which joins the “Like” button as a social utility across the web. Right on the heels of the 1 year anniversary of the “Like” button, which …

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Posted on Apr 25, 2011 | 26 Comments

icn90-entryrates

Top Tips for Maximizing the Entry Rate of your Social Media Campaigns

This month Wildfire hit a big milestone! We have now officially powered over 100,000 campaigns on our Promotion Builder platform! In honor of this milestone, we wanted to share our top tips for maximizing the entry rate of your social …

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Posted on Apr 6, 2011 | 24 Comments

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Case Study: Great Landing Pages for Fans and Non-Fans Alike!

One of the most powerful functions of your business’ Facebook Fan Page is the ability to display one view to fans, and another view to non-fans. When users land on your page, Facebook is immediately able to differentiate between fans …

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Posted on Apr 6, 2011 | 44 Comments

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NEW: Wildfire launches FREE iFrames app for Facebook page owners; an easy-to-use replacement for Facebook’s deprecated FBML app.

When Facebook officially makes the switch on March 10th from FBML to iFrames there’ll be a lot of great benefits for fan page owners, including greater flexibility in terms of design and functionality. But it does create a pretty major …

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Posted on Mar 7, 2011 | 672 Comments

icn90-newpagedesign

Facebook Rolls Out New Brand Page Design

Similar to the design changes implemented to personal Facebook profiles several months back, on Friday February 11,  Facebook announced a similar redesign for business Pages. The new look of business pages is currently available for voluntary upgrade, but it will …

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Posted on Feb 10, 2011 | 75 Comments

icn90-fbpromoguidelines

BREAKING NEWS: Facebook Changes Its Promotions Policy — Wildfire Provides Compliant Solution

Facebook has just announced an update to its promotions policy. The major change in this update is that, going forward, there is no longer a requirement to obtain approval from Facebook to run a promotion entirely within Facebook. However, companies do …

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Posted on Nov 29, 2010 | 23 Comments

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18 Super Easy, Highly Effective Tips to Grow your Fans via Facebook Ads

Unless you have a large existing fan base or newsletter base, the best way to grow your fans is via Facebook Ads coupled with a promotion (e.g. contest or coupon). In fact, the #1 way that Facebook users find out …

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Posted on Oct 19, 2010 | 121 Comments

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5 Creative Suggestions for Engaging your Fans and Selling More During the Holidays

Holiday season is soon upon us and there’s no better time to motivate your loyal customers and acquire new ones through fun, seasonal promotions. Based on numerous research reports, it seems that Facebook fans get especially excited about fun, holiday-themed …

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Posted on Oct 19, 2010 | 9 Comments