Tag Archives: Facebook marketing

icn90-socialpromos

3 Easy Ways to Run Super Social Promotions on your Fan Page

You’re a social media marketing manager that’s used all the Wildfire tips to build up a great group of fans and followers. What’s next? Now you need to start focusing on actively engaging your fans over a sustained period of …

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Posted on May 25, 2011 | 22 Comments

icn90-wildfireanalytis

Analytics for Wildfire Promotions on Facebook Tabs

Soon after Facebook migrated Pages to use iframes (instead of FBML), we updated our analytics tracking for promotions to leverage the newly available enhanced flexibility that came with iframes. So while this functionality has been available for some time already, …

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Posted on May 25, 2011 | 0 Comments

icn90-fblikebutton

All that Businesses Need to Know about the New Facebook “Send” Button

Facebook has announced the release of a new open graph tool, the “Send” button, which joins the “Like” button as a social utility across the web. Right on the heels of the 1 year anniversary of the “Like” button, which …

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Posted on Apr 25, 2011 | 26 Comments

icn90-entryrates

Top Tips for Maximizing the Entry Rate of your Social Media Campaigns

This month Wildfire hit a big milestone! We have now officially powered over 100,000 campaigns on our Promotion Builder platform! In honor of this milestone, we wanted to share our top tips for maximizing the entry rate of your social …

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Posted on Apr 6, 2011 | 24 Comments

icn90-fblandingpages

Case Study: Great Landing Pages for Fans and Non-Fans Alike!

One of the most powerful functions of your business’ Facebook Fan Page is the ability to display one view to fans, and another view to non-fans. When users land on your page, Facebook is immediately able to differentiate between fans …

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Posted on Apr 6, 2011 | 44 Comments

icn90-newpagedesign

Facebook Rolls Out New Brand Page Design

Similar to the design changes implemented to personal Facebook profiles several months back, on Friday February 11,  Facebook announced a similar redesign for business Pages. The new look of business pages is currently available for voluntary upgrade, but it will …

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Posted on Feb 10, 2011 | 75 Comments

icn90-casestudy-art.com

CASE STUDY: Great Facebook Marketing Strategy from Art.com

At Wildfire, we do our best to provide our users and readers with actionable tips and advice that will help them supercharge their social media marketing strategy. Sometimes, however, the best education comes from inspiration. In this post, we will …

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Posted on Feb 1, 2011 | 11 Comments

icn90-fbpromoguidelines

BREAKING NEWS: Facebook Changes Its Promotions Policy — Wildfire Provides Compliant Solution

Facebook has just announced an update to its promotions policy. The major change in this update is that, going forward, there is no longer a requirement to obtain approval from Facebook to run a promotion entirely within Facebook. However, companies do …

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Posted on Nov 29, 2010 | 23 Comments

icn90-fbadsAB

How to Use A/B Testing to Achieve Positive ROI on your Facebook Ads

Our recent post about optimizing the performance of your Facebook ads was so popular (several businesses told us that after following our advice they saw positive ROI on their Facebook ads for the very first time) that we have decided …

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Posted on Nov 21, 2010 | 30 Comments

icn90-wildfireanalytis

NEW PRODUCT: Real-Time Campaign Analytics

Among the many things the social web has brought to our attention, it’s the impact of “real-time”.  Now more than ever, thoughts and actions are communicated and distributed at near the speed of light, and being in the know on …

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Posted on Nov 21, 2010 | 11 Comments