Wildfire Social Media Marketing Blog

Wildfire launches first brand marketing app for Facebook pages that ties in with Sponsored Stories

Shortly after we launched the Wildfire Social Marketing Suite, our friends at Facebook asked us to create the first ever app designed to work with Facebook’s Sponsored Stories. There’s been a lot of discussion among social media marketers about the …

Posted on Sep 1, 2011 | 7 Comments

SXSW Panel 2012: Help Wildfire Land a Solo Panel and Expose the Big Data Behind Social Media Use!

Help Wildfire secure a speaking presentation at the 2012 SXSW festival in Austin, Texas, by voting for CEO Victoria Ransom’s panel application: In 2012 more and more companies will move beyond the “trial and error” stage of social media to …

Posted on Aug 15, 2011 | 0 Comments

Mind the Statistics: Creating Engaging Fan Pages for your Brand on Facebook

In this post, we will cover the reason that maintaining an engaging Facebook Fan Page is important to growing your fan community; reasons that fans abandon brand pages; and ways that you can engage fans so that they remain interactive, …

Posted on Aug 15, 2011 | 19 Comments

International Social Media Marketing: An Outlook

This post is adapted from a recent article authored by Wildfire CEO Victoria Ransom and published in the July 25, 2011 Wedbush Securities Report. There’s been lots of mention in the press about Facebook’s exploding popularity outside the U.S. – …

Posted on Aug 3, 2011 | 5 Comments

Exciting New Product Updates: Extended Permissions, User Generated Content Categories, Entrant Demographics, and New Likes and Followers!

Many of our customers already use Wildfire’s analytics features to better understand their audience, but with our updates to our Promotion Builder, we have made it easier than ever to run compelling contests, gather demographic information and track new engagement! …

Posted on Jul 28, 2011 | 6 Comments

How to Use A/B Testing to Maximize your Facebook Advertising ROI

Running Facebook ads can be a great strategy to increase the reach of your brand, and drive traffic to your pages. However, unless you know which ads work well for your demographic, and which ads fall flat, you may be …

Posted on Jul 11, 2011 | 1 Comments

Wildfire Announces New Social Marketing Suite!

It’s time for a big announcement! Wildfire is excited to introduce our brand new Social Marketing Suite, an all-in-one solution for marketers to grow, engage, and monetize customers using social media. Our new Social Marketing Suite provides best-in-class social promotion …

Posted on Jun 21, 2011 | 27 Comments

Wildfire Gets a New Crib!

Almost exactly one year ago, we excitedly announced our move into a real “cool kid” office, complete with an elevator and real conference rooms! When our then 40 person team walked into the space at 167 Hamilton Avenue (in Palo …

Posted on Jun 16, 2011 | 27 Comments

3 Easy Ways to Run Super Social Promotions on your Fan Page

You’re a social media marketing manager that’s used all the Wildfire tips to build up a great group of fans and followers. What’s next? Now you need to start focusing on actively engaging your fans over a sustained period of …

Posted on May 25, 2011 | 26 Comments

Analytics for Wildfire Promotions on Facebook Tabs

Soon after Facebook migrated Pages to use iframes (instead of FBML), we updated our analytics tracking for promotions to leverage the newly available enhanced flexibility that came with iframes. So while this functionality has been available for some time already, …