Wildfire Social Media Marketing Blog

10 Tips for a Sharp Facebook Messaging Strategy for the Holidays

Recent studies about the amount of time users spend reading the Facebook newsfeed, the subsequent redesign of the front page of Facebook, and the findings that branded fan pages — and the updates that users see on them — are …

Posted on Nov 14, 2011 | 4 Comments

4 Ways to Drive Holiday Sales through Social Media

Here’s a trend that should give you a bit of holiday cheer: the average holiday shopper plans to do 36% of their shopping—up from 32.7% last year— online this year. If you get your holiday themed social marketing campaigns right, …

Posted on Nov 14, 2011 | 10 Comments

What You Should Know about Google+ Pages for Brands

Did you see Google’s announcement yesterday about opening up Google+ Pages for businesses and brands? If you’ve been waiting and watching Google+ from the wings, you’ve now been given a place to stage your brand entrance. Learn our ideas about …

Posted on Nov 8, 2011 | 2 Comments

Measuring Social Media Success, Post by Post

We recognize that smart marketers and brands need to measure the results of their social media efforts; in fact, the pressure on brand marketers to prove the return on their social marketing spend is quickly increasing. We are continually innovating …

Posted on Nov 7, 2011 | 2 Comments

Hot Holiday Facebook Marketing Opportunity: Introducing the Advent Calendar!*

*that’s not just for advent! At Wildfire, we’ve been hard at work designing beautiful and functional Facebook page template designs so that our clients have the richest, most compelling and interactive choice of pages to build their marketing campaigns on …

Posted on Nov 4, 2011 | 11 Comments

Facebook Launched Its Mobile Platform

On October 10, Facebook rolled out its long awaited native iOS application and an HTML 5 web application. Part of Facebook’s first efforts in extending its full Platform to the mobile market, both apps not only provide a slick new …

Posted on Oct 16, 2011 | 0 Comments

Wildfire and LinkedIn Bring Social Media Marketing to B2B World

Initial results show 60% reduction in cost per lead when combining Wildfire with LinkedIn ads We’re excited to announce that we’ve partnered with LinkedIn to bring our Social Media Marketing Suite to the LinkedIn platform! With Wildfire, companies on LinkedIn …

Posted on Oct 6, 2011 | 10 Comments

Wildfire Launches New Way to Measure Brand Engagement on Facebook.

Wildfire Integrates with Facebook’s new Insights Data to provide Brands with a richer understanding of Engagement. We’re very excited to announce big news for social media marketers and especially those of you (this should be all of you!) who are …

Posted on Oct 3, 2011 | 21 Comments

Facebook Revealed Massive Changes Last Week, But What Do They Mean?

Last week, Facebook revealed some of its biggest changes yet. You’ve probably heard the terms Timeline, Ticker and Open Graph floating around, so let’s take a look at what these terms mean, and what implications they have for brands’ and …

Posted on Oct 2, 2011 | 9 Comments

Facebook will Turn Off all FBML on June 01, 2012. Transition to iFrames Now!

Last year, Facebook announced its plan to deprecate FBML as a Facebook page administration platform over time. This March, it followed up this statement with the announcement of a full transition to iFrames, phasing out FBML. Since March, page admins …