I’m always looking to build a bigger fan base on facebook and twitter for the upcoming launch of globetrooper.com. It’s quite hard to get the numbers up, but this sounds like a good strategy, I’m going to try and think of something that doesn’t include a give-away as we’re only a start-up and have limited resources.

A tip for others that got us 100+ fans in one day – create a photo contest where people upload their own photos and then others vote on them for the winner. Some of the people putting up photos will give a shout out to all of THEIR friends on facebook to go vote on their photo = more and more fans!

I am going to start posting the posts to some of my ning groups and see if that will pick things up. I am also seriously considering a WordPress blog. I need to set it all up but have not had the time.

Thanks for your feedback! We hope this effort works for you.

Thanks for sharing! Have you tried publicizing your blog in various channels? When we write a new post, we like to link to it through our Facebook Fan Page and then also our Twitter. We want people to see it, but we don’t always know where they are checking, right? Also, use your friends base on Facebook to see if they can help you by sharing with their friends. Word of mouth is so powerful.

Thanks for your help.

The strategy works because of both the routine of it as WELL as giveaways. A great example of lasting routine-based social media efforts include Twitter’s popular “Follow Fridays” where Twitter users tweet out a message containing the Twitter names of some of their favorite people/brands to follow. In this way, when I’m reading through my Twitter stream and my favorite fitness cheerleader has tweeted that I MUST consider following @wildfireapp for all their interesting marketing advice, and I do and love it, I can count on every Friday referring back to the same person for their newest referrals of who the coolest people are on Twitter that I have to check out!

Hope that helped a little.

* Offering good quality content with an offer to sign up to my list in my resource area
* I do about a 75/25 ration of offering content and a product offer.
* Post regularly twice per week and only more if something comes up (ex: a freebie I heard about)

I have also created free pdf’s and small e-books related to my niche (ex: mini skin care guides by skin type) and given away on my blog.

My blog followers are small and it could be because I don’t have much traffic. But traffic sure picked up when I did the $25 worth of free product give away!

YET, no sales that have come from the blog. Little to no responses to my posts. I have no clue what I’m doing wrong.