Archive for the 'Uncategorized' Category

We Sincerely Apologize for the Unintentional Emails Today!

We are extremely embarrassed and sorry to report that we accidentally sent our newsletter today to a number of recipients that had not signed up to receive our newsletter. One of our Campaign Monitor lists that was compiled for a different purpose was inadvertently included in our newsletter mailing. We cannot apologize enough to those who received our newsletter in error, to Campaign Monitor (who is a trusted partner and who is 100% anti-spam) and to our customer base in general. We’ve always been so careful to only ever email businesses that have explicitly signed up to receive correspondence from us and until now we have been very proud to have had an extremely low unsubscribe rate on our newsletter. This mistake is a huge black mark on our record and we are very, very sorry for this.

If your concerns have not been addressed by this blog post or you would like more information about this situation, please don’t hesitate to email or call our founder & CEO personally at victoria@wildfireapp.com or 650 387 4249.

NEW: ‘Share your Favorites’ Campaigns

img-favoritesFacebook users love sharing content that enables them to express more about their hobbies, interests, likes and dislikes and one of the most popular ways to do this is via ’share your favorites’ campaigns (e.g. “share your social media favorites“, “pick your top 5 surf spots” or “pick your top 5 movies of all time”). We’ve just added ’share your favorites’ to our suite of social media marketing tools so that companies & agencies can easily create their own ‘top favorites’ campaigns to engage their Facebook fans, their website visitors and to spread the word about their company within Facebook.

Wondering how this might fit with your particular company? If you’re a clothing company you could run a “pick your dream outfit” campaign where users pick from your inventory to build their ideal outfit. For travel companies, “pick your top 5 beach destinations”, “pick the top 5 countries on your travel to-do list” or “pick your favorite adventure activities” are just a few possible ideas. If you’re a restaurant, how about running a “my favorite entrees at [your restaurant]” or “my favorite wines” campaign? The possibilities are endless and to make a campaign even more enticing (and to provide a powerful way to build your fans & newsletter subscribers) try combining it with our sweepstakes format (e.g. “Pick your favorite outfit and then go into the draw to win it!”).

SXSW Panel 2010: Facebook Fan Pages

img-sxsw2010We’re excited that our CEO, Victoria Ransom, is among the speakers for the suggested Facebook Fan Pages panel at SXSW 2010. Find the bios of the panelists below and CLICK HERE to vote for the panel. A big shout-out to Dave Kerpen from The KBuzz who’s organizing the panel!

Hazel Dircksen

Socialbees was founded in November, 2008 by Hazel Grace Dircksen, a consultant and entrepreneur based in Silicon Valley, Hazel Grace has helped nearly 50 businesses and non-profits leverage social networking tools to expand visibility and reach new audiences.

Nick O’Neill

Nick is the creator of AllFacebook.com and the Social Times. A serial entrepreneur at heart, Nick has spent the past 9 years developing creative solutions for individuals on the web. Working from within agencies and startups, he has gained significant experience working with clients and overcoming extreme challenges.

Justin Smith

An early-stage entrepreneur living in Silicon Valley, Justin is currently the founder of Prophetic Media, which runs Inside Facebook and Inside Social Games. Justin is intrigued by the untapped potential of social utilities and new models for media businesses.

Victoria Ransom

As CEO, Victoria has led Wildfire to profitability in just one year and has built a client list that includes major brands and agencies including Facebook, Pepsi, Unilever, Sony, AT&T, Ogilvy, Publicis and Fleishman Hillard. Thousands of small and medium-size businesses all use Wildfire’s turnkey marketing solutions. Wildfire is a two-time winner of the fbFund; investors include Facebook, Accel Partners and the Founder’s Fund.

Hot Tip: How to Run an Engaging User-Generated Contest

img-ideaYou don’t need to be a big brand with a huge marketing budget to run a user-generated contest that spreads like wildfire. Non-profits and small businesses are currently running contests with us that are generating thousands of submissions and are reaching tens and, in some cases, hundreds of thousands of consumers via newsfeeds, friend invites and sharing. Why are these contests doing so well? We’ve noticed a couple of important success factors:

1) Contests that focus on topics that people feel passionate about tend to generate the greatest interest. We’ve seen highly successful photo and written contests that focus on pets, children, sports (e.g. surfing, skiing, mountain biking), hobbies (e.g. cooking, travel), and affinity groups.

2) Contests that make it easy for entrants to submit their content tend to generate more submissions. Asking entrants to submit photos that they likely already have in their Facebook photo album (e.g. photos of travel, kids, pets, hobbies) or that they can easily snap using their mobile phone will tend to result in more entries. Likewise, if asking for written content its best to keep word limits reasonably low. Video contests require quite a lot of effort on the part of entrants so generally result in a much lower number of entries – but if the content is good, these can be very viral.

Introducing our Rockstar Advisory Team

img-fbfundrevWe’re very excited to introduce our new team of rockstar advisers: Dave McClure, Dave Morin, Sebastien de Halleux, Yee Lee and Hiten Shah! Wildfire Promotion Builder is fortunate to have been chosen for the second time to participate in the fbFund program being run this summer for the winners of the latest round of the fbFund. As part of the program, we’ve been paired up with a team of industry experts and superstar entrepreneurs to help advise us on the evolution of our product and our company. Getting access to an awesome advisory team is just one of the many great benefits of fbFund REV, a 10-week incubator program that provides access to expert speakers, events, advice and office space for the twenty-three social media startups hand-picked by the fbFund. Thanks to Facebook, Accel Partners and the Founders Fund for providing this awesome opportunity.

Learn more about our fbFund REV advisory team:

BREAKING: Google’s Nic Bennett joins Wildfire Promotion Builder Team!

img-nicbennettWe are very excited to announce that Google’s Nic Bennett will be joining our team as Sales & Account Manager! Nic is a true Google veteran, having been at the firm for almost seven years. He joined Google when the salesforce had fewer than 50 employees, and since then he has helped to build sales within several groups at Google, both within online (Adwords) and offline advertising. He also spent half a year in India helping to establish an account management team for Adwords. Having seen Google grow from a scrappy startup to one of the biggest companies in the World, Nic is again ready to experience the fast pace and excitement of building a startup – this time a cutting edge technology for the online promotions industry. With his extensive experience in sales and wealth of valuable contacts, Nic will be an invaluable asset to Wildfire Promotion Builder; we are very excited to welcome him to our team!

Wildfire launches Facebook for Good Campaign

img-ffgIn celebration of reaching 200 million users, Facebook is launching “Facebook for Good” – a campaign to allow Facebook users to share stories about how Facebook has made a difference in their lives and communities. We’re excited to have been chosen by Facebook to power this campaign. We ran a similar campaign for Facebook last Fall and it resulted in some amazing stories – from people who were using Facebook to overcome serious illnesses and disabilities, raise funds for important causes or organize support groups, to others who had found long lost relatives – fathers, siblings, birth parents via Facebook. Via our app, people can upload photos, vote for their favorite stories and post comments. So check out Facebook for Good and post your own story today!


About

We are a group of innovative developers, designers and marketers with a passion for creating a social media marketing platform that helps companies & agencies to engage the millions of social network users. Our platform allows you to easily grow and cultivate your fans & followers.

Wildfire Interactive, Inc.
3485 El Camino Real
Palo Alto, CA 94306
USA

Email: info@wildfireapp.com
Phone: +1 (888) 274-0929
Website: www.WildfireApp.com

Twitter

 

March 2010
M T W T F S S
« Nov    
1234567
891011121314
15161718192021
22232425262728
293031