Many businesses are rushing to build up their Facebook ‘fan’ base, but what’s the value of a fan if you don’t know how to effectively message them and get their attention? Below are a series of very simple tips for how to get your Fan page status updates noticed. Special thanks are owed to the other panelists joining our CEO Victoria Ransom at the Web 2.0 expo session, “From Faceless to Fantastic,”where some of these tips were discussed (@ekaterinawalter, @ttaxchels, @smcilnay and @angelathp) and in particular to Jeff Widman at Brand Glue.
But first, you might be wondering why such tips are even necessary. Aren’t all status updates seen by fans? The short answer is, no. Facebook uses an algorithm to determine which updates and stories will appear in a given person’s newsfeed. While no one knows exactly what this algorithm is (besides Mark Zuckerberg!), it largely depends on how much engagement a particular story receives. So, if you send an update out to your fans and it receives a lot of ‘Likes’ or ‘Comments’, it will be exposed to a much higher % of your fans in their Top News stream and there will therefore be a much higher likelihood that your fans will actually see your post than an update that gets few ‘Likes’ or ‘Comments’. So sending out posts that are highly engaging is extremely important to the success of your Facebook marketing strategy.
TRICK #1: Ask fans to ‘Like’ your update!
Check out the great engagement with this post-- 29 people indicated they "Like" it, which was likely aided by the direct prompt to do so right in the message!
This may sound trivial, but it is hugely powerful – when you post an update out to your fans ask them to show their support by clicking on the ‘Like’ button of your post. For example, if you send an update about a new product feature instead of simply saying: “We’re excited to announce the release of our brand new navigation, ” say something like: “We’re excited to announce the release of our brand new navigation. Click the ‘Like’ button if you like this change”. We have tried this over and over again and on average we see 200-300% more ‘Likes’ when we make direct requests like this.
TRICK #2: Encourage comments by asking yes/no questions
A powerful way to encourage comments is to ask your fans questions when you post an update. But you’ll get a much higher response rate if you ask questions that require very little effort to answer, like yes/no questions. For example, you’ll get far fewer comments if you ask “Tell us what you think of our new homepage design” than if you ask “Do you like our new homepage design – yes or no?”. Of course, if you’re looking for concrete feedback from your fans you may prefer the first approach, but if you are wanting maximum exposure for your post the latter approach will yield a significantly higher number of comments.
TRICK #3: Don’t use the Facebook links box!
You may have noticed that Facebook provides an option to attach a link to your fan page status updates. What you may not know is that you’ll generally get fewer clicks on your link if you use this feature rather than simply including a link in the body of your update.
Don’t do this…
The link button outlined above will attach a link to your post, but its best to avoid using this tool, and just paste the link right into your text.
Try this instead…
Pasting a link you wish to share with your users directly into your message has proven, with testing, to have a significantly higher user click rate!
TRICK #4: If you post your own videos, do use the Facebook video upload
Just as Facebook provides functionality to attach a link to your update, so too does it allow to you attach a video to your post. While we recommend against using this functionality when posting a link, we do recommend that you use the ‘attach‘ functionality to add your own videos to your updates. Why? If you upload your video via the Facebook ‘attach’ functionality it will automatically embed a ‘Like’ button into your video, thus giving you the opportunity to build your fans when people share your video. If you simply link to a video on YouTube or elsewhere there will be no ‘Like’ button automatically embedded in your video.
Try this out…
Upload videos which you have on your computer using this uploader tool-- it automatically inserts a "Like" button right into your video!
You get a cool feature with it!
By uploading this video directly into the video uploader tool pictured above, users can now click directly on "Like" within the video as they watch.
TRICK #5: Target your messages to different segments of your audience.
If you have a message that's only relevant to a certain geography of users, target them right in your update!
Did you know that you can push out status updates that only specific segments of your fan base will see? For example, if you have a global business and you have an offer that is only relevant to your Canadian customers, you could push out a story that only your Canadian fans will see. Likewise, if you have Spanish speaking fans you could target them exclusively with an update written in Spanish. Right next to the “Share” button in the messaging box is a targeting tool– while the default targeting is “Everyone,” you can limit the outreach by location, all the way down to city/state and by language.
If you have a message that you don’t need or want all of your users to see, you can customize who the message will be revealed to, by using the functionality built right in to the message box!
Target your message right down to the city!
You can target you messages by location of your users, as deep as their city, and even the language they speak!
TRICK #6: Make it worth your fan’s while to look out for your updates!
Razorfish published a study awhile ago that asked consumers why they fan and follow brands. The greatest percentage of people, by far, responded ‘for the exclusive deals & offers’. So if you want your fans to watch out for and look forward to receiving your updates, you should reward them from time to time with special offers like coupons, giveaways, contests and more. We’ve seen companies that offer regular deals (e.g. Friday specials or Tuesday giveaways) build highly engaged fan bases. So why not get started by creating a promotion today ;)
These are fantastic tips! I found this particularly interesting because just two days ago I read that it was recommended to use the link function, and to make sure that an image appeared with it. This was recommended because it was more attention grabbing, which counters trick 3 above, but begs the question of which will work better for you.
Hey Phillip,
Thanks for writing in! It could be a great experiment to try it both ways, like leaving a link message on two different days (but probably the same day of the week each time, at the same exact time) and see which one seems to do better. Would be even cooler if there could be true A/B tests on it, by randomly showing one of the two to all newsfeed readers, but alas, it may be enough for now to experiment on your fan page to see what seems more effective for your fans. And if you do, definitely let us know how it turns out!! :)
Hi Maya,
I agree totally with Phillip, and was actually going to mention the same thing but then saw his comment.
What do you think of doing your advice (tip 3) but then simply uploading an image with it? I tried that out a few days ago (when the link wasnt working properly.. grrr) and it seemed to look okay.
Do you think it’s a bit messy to do it like that, or a decent solution actually?
Thanks! Great tips
Hey Grant!
Thanks for writing in! Did you notice that when you upload links via JUST pasting them in to the text box amidst your message, the Facebook status updater will still pull in any thumbnails of pictures living on the page you’re linking to (if there are any)…In this way, you don’t actually lose the visual stimulation factor by using the paste method over the link box– most of the time, the picture will be available in both! So it should work for you without your needing to add in another one.
Hope that helped to answer your question!
Hi Maya,
Yeah, I see that now. So in that case, you’re saying that having the EXTRA visual link is basically the key point?
Well that’s Great tips, thanks. Since I’ve started doing social media marketing (just a wee 6 months ago) I have ALWAYS used the link box. I include a link in EVERY SINGLE fb post I make to share NearSay content. Woops! I’m excited to see what happens now when I don’t use it.
With much testing both ways I have found that placing the link inside is the way to go. I’m not sure why just what works the best
I think I will do the “both ways” experiment. I have a gourmet food client and including a picture of a recipe has proven to increase clicks enormously. So a picture is a must do. But maybe a picture and a link in the post itself will increase it even more.
Hey there!
Thanks for your comment! When you think of a recipe, it makes sense that pictures would lead to more clicks because everybody loves those cookbooks that have those huge, amazing pictures– who can resist? Let us know what you find when you run some tests with pictures AND links…I bet you’ll like the results!
Hey Ross,
Thanks for writing in! These are definitely interesting results you’ve found…how many different types of tests did you try? Always with the same types of links? Sounds like a great experiment.
I agree with all of these excellent tips, except for the one about not using the links box. I manage a fan page with almost 25,000 fans along with about a dozen other pages and always recommend using the link function so that a photo thumbnail appears, but I do also include a shortened ow.ly link and text/comment about the link. I have tested this repeatedly, and the interactions, likes, comments and click-throughs are always at least tenfold on the posts that have a thumbnail, short comment and shortened link. The interactions and clicks lessen when there isn’t a short comment about the link, when the comment is too long and you have to click “see more”, when the link doesn’t have a thumbnail, and when there isn’t a shortened link in the comment/text. Rarely does anyone click through, like or interact with our posts on our pages that are just text with a link. Of the hundreds of other pages/brands I follow, unless it’s a mega-brand, the reaction is typically similar to the behavior I see with our pages. In my experience, having a visual is key to grabbing people’s attention. It doesn’t matter how many people click through on the initial link, if they don’t like or interact with the post, it lessens the likelihood that it shows up in people’s “Top News” and that those other people click the link, share it, and that it gets spread virally to help you generate new fans.
Hey Mandi,
Great feedback– not every tip is going to be true in every case, but its interesting to know that the link box is totally not on the mark for your fan page. The thing is, we always advocate putting the link inside the update, which you DO, and then you also add the link to the link box, so it seems like you’re doing both, right?
:)
Much thanks for the good tips – will try them out ASAP!
One thing – it is really too bad you can’t target (trick #5) on gender.. this would make a world of sense to so many brands, etailers etc…
Hey Christian,
Thanks for writing in, and that’s totally a great point! Facebook does make changes and improvements to its service nearly every week, though, so you never know, it may show up one day! At the moment though, you can definitely target by gender (and even listed interests) if you run ads on Facebook, like ads you might want to run for your fan page. We wrote a post about this too, check it out here: http://blog.wildfireapp.com/2010/04/19/4-ways-to-advertise-and-seed-your-campaign-on-facebook/
I think I would not be incorrect to suggest that many people (myself included) feel that you have to use apps such as those provided by Wildfire (and I love your apps by the way) to engage fans and overlook the power that lies resident within Facebook’s native capabilities, such as the ones you’ve just mentioned.
It’s “hacks” like these that enable people to take their Fan Page from good to great!
Thanks for these tips. I intend to put them to use today!
Thanks for taking the time to write in, Paul. We are very appreciative of your support, especially being that you wrote an entire book about Facebook! :D
We always appreciate when you take the time to spread the word about us, the support and feedback from our fans and friends like you mean the world to us!
Totally agree. The simple things like posting a photo of something (such as the Gamecocks Baseball College World Series Champions celebration :) can be especially powerful on Facebook, but the Sweepstakes we run using the WildFire app sure are a hit with our fans and have helped us gain thousands of new ones!
Hey Mandi!
Thanks for your message! Its great to hear your sweepstakes are going well– its always helpful to have feedback about whether our advice rings true or not (we’re pretty confident, but real world evidence is awesome!)
This was very helpful, thanks!
Hey Sam, thanks for stopping by! We absolutely appreciate your support!
Thanks for the great tips. Can’t wait to implement them for a few of my clients.
Hey Jake,
Thanks for writing in! We’d love to hear how it goes when you implement some of the pointers listed here, definitely keep in touch!
Good article right over here, interesting for business on facebook !!!Thanks
Thanks Dave, we appreciate that you took the time to leave us some really kind feedback!
Thanks, very useful and interesting.
Thanks Yuri, we are so appreciative of your compliment! :)
Thanks for the tips! I’ll give them a try.
Ana
Hey Ana,
Thanks for writing in! When you do, definitely keep us posted on the results, we love interacting with our readers and friends.
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GREAT ideas on the yes/no option and on targeting. I’ve only done an “everyone” update when it would definitely be more relevant to only message those in the Greenville area with news about tasting events which happen here. Thanks.
Brenda,
Thanks for your message!
PS: Mmmmmmmmmmmm, cheesecake!
Thank you for the article. This was very helpful. I am going to try some of these things. Thanks again. Tony
Thanks so much for the kind words Tony! Your support means a lot to us.
Thanks for compiling this list. We’ve struggled to gain just a small amount of Facebook followers, so we’ll definitely try out some of these ideas. Do you have any similar lists or suggestions for gaining new Twitter followers also?
Hey Chris,
Thanks for your message! We have not compiled a list specific to Twitter yet, but that would make a great topic for a future post! Keep your eyes peeled, we’ll probably write it up in the coming newsletters!
Cheers!
I enjoyed this post. all 6 tips were stellar. I have a fan page at Blogging for dollars and I am not currently using any of these tips. This will change. Thanks for this Post. Please Keep them coming. . .
Hey Ross,
Thanks for the kind words– to keep ‘em coming is definitely the plan. :)
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Thanks, excellent tips!
Thanks Brenda,
The support of our friends, fans, and readers like you make it fun to write these posts! :D
Thanks for the tips. I just sent a yes/no question as an update so lets see how it goes.
Hey Catherine,
Definitely let us know, we’d love to see the results in action!
Cheers!
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Good advice. I am going to try using a few of these.
Thanks for your message, Jodi! Best of luck to you with your fan page!
Wow this is great information. I have a fan page on facebook, that I just launched and this is going to help me get it started right. Thanks.
Do you like what I’ve done?
http://www.facebook.com/pages/Wine-Gifts-With-Style/115202888521426?ref=mf
Hey Norma,
Thanks for the kind compliment! Best of luck with your fan page too, thats a great picture on the profile, of that funky pink heel wine cork!
Hi Maya, I appreciate you writing back and taking a look at my page. I see you really do look at these posting. It shows there is real person behind the scenes. Have a great weekend.
Hey Norma,
We are indeed all a bunch of pretty nice, real people here. :D
You have a great weekend as well!
I’m curious as to how you arrived at Trick #3 (not using the Facebook links feature to post updates). I know that when I browse through fan pages and all they have on their page wall is text, my eyes gloss over and I lose interest. An example of this is when brands use their Twitter applications to update their Facebook page. Boring! There’s nothing to differentiate one update from another except the passage of time.
I would suggest that a mixed approach, posting some updates without using the link feature that are status “sticky” (it becomes the status for the page), and also posting some updates with the link feature, where the image pulled is compelling or it’s a playable video, would be better.
Maybe you have done in-depth research that’s tested a variety of different update methods and I would definitely be interested in hearing the specifics about the results.
Hey Rachel,
Thanks so much for your message! Our CEO Victoria spoke on a panel at the recent Web 2.0 expo, and the focus of the panel was exactly this, newsfeed related! So she and the group of panelists, some fabulous social media experts from some large brands on the web, talked about that particular tip, that in testing its just a lot more effective, at least in terms of click thru rates. I can definitely agree with you about the lengthy messages making you glaze over, but the key is to keep the messages shorter, still effective, and containing a nice blue link to break up the monotony of a large chunk of text. Its especially good if the link points to some article on the web that has pictures, because Facebook will automatically pull in those thumbnails, even if you just paste in the link! Helps keep the posts interesting to the eye!
Thanks again for writing in, its great to interact with our readers, especially those like you who are enthusiastic and engaged. We really appreciate that you took the time to leave us feedback! :)
Hi Rachel, I agree with the point 3, I usually ignore the status update with URL only,link with picture looks more interesting to me and also my friends, same as blog post, a blog post with nice image always beat a plain text blog. I would like to know what is the reason behind that people more likely click on a plain URL. I doubt about point 4,it’s good to upload some short video to facebook,uploading to facebook takes time,I prefer to share a youtube video link that people can just click and play on facebook. I agree on rest of the points and will practice it ;)
Of course! It’d be hypocritical of me to be telling clients that they need to stay engaged in their industry conversation if I’m not also doing the same! :)
I think the way you’ve explained Trick #3 in your reply is a lot more clear than how it was originally posed in the blog post. I thought you were saying that you should only posts updates with text and links and not allow the metadata to be pulled at all. That, in my mind, would make for a page that I wouldn’t take the time to navigate!
Thanks for your reply. It’s much appreciated.
Hey Rachel,
Thanks for the update! I would agree that I would not want to take the time to navigate a page with a bunch of links and no other explanation– how boring! Sorry if we were unclear the first time, I’m glad you took the time to get clarification! :)
Great article! Thanks for the tips!
Hey Nina,
Thanks so much for the kind comment! It means a lot to us!
These are great tips. Though I am wondering about trick #3. I encourage some clients to use the links option just so they can enable the “share” function and further spread a post through a FB network. Thoughts?
Hey Jennifer,
Thanks for writing in! I can understand that reasoning, but you still have the “Share” function with the messages that don’t use the link box, so you won’t be missing out on that. :)
Cheers and keep in touch on how these tips work out for your and your clients fan pages!
Very helpful. Thank you
Hey there! You are VERY welcome! :)
thx for the great tips. I just updated my blog entries with click “like”
Hey Brian!
That’s great news! We’re glad to hear you enjoyed the post and wanted to see how the tips would work for you.
Hi, great tips but please axplain the differnce on tric 3 and make it more clear the video process with the I like incorporation
I didn’t realise that facebook was algorithmic. Handy to know becuase I will now write more tagetted updates. Thanks for the tips…
Hey Damon,
Thanks for writing in! Yea, when you think about all that data thats flowing in second by second from all around the world, and that a Facebook user has on average 130 friends, it makes sense that Facebook would have had to figure out a way to filter out the signal from all that noise, and so they did it with algorithms. You’re very welcome for the tips, thanks for the feedback!
Shared this insightful information on my Facebook page and asked them to click “Like” if they find it useful. I wonder why using the link function (vs. posting the link in the body copy)makes the update less clickable. Where did you find this information?
Thanks!
Hey Diane,
Our CEO Victoria Ransom was on a panel at the Web 2.0 conference where she and a bunch of other really great social media experts from varied large brands like Intuit and HP were discussing just that! While the exact numbers weren’t shared, the discussion around the link function was that there was a good amount of testing done, and in terms of click-thru rates, pasting the link in line with the text is just MUCH more effective! We were surprised to learn that too. Maybe its because if its right inline with your message, the user is more likely to have read it and clicked– but when its linked by the tool, the link falls below the message, making it less likely to be read and thus, clicked?
Thanks for taking the time to write in! We always appreciate your feedback!
“But first, you might be wondering why such tips are even necessary. Aren’t all status updates seen by fans? The short answer is, no. Facebook uses an algorithm to determine which updates and stories will appear in a given person’s newsfeed.”
Thanks for this information. I’m also suspecting that somehow FB won’t publish my page status update to all fans because after i update my pages status, the update appears in my newsfeed but won’t appears in my friends newsfeed. And FB give information like “Impression”, out of my 22,000 fans, in every status update, my impressions is about 3,000-4,000 only. And i’m sure that’s doesn’t mean 4,000 people see my update, because if 1 people refreshing their newsfeed 5x times in an hour, that means only 800 people see my update.
I think there’s some connection with quality score, my current quality score is in 2-3 star. Any tips to make it 5 star?
Hey Jessica,
Thanks for your message! You are correct in your assumption– as there are two newsfeeds, “Recent” and “Top News”, information passes through “Recent” at an almost lightning pace, its really easy not to catch it if you’re not reading the newsfeed at exactly the same moment as someone posted an update. The really important one to focus on, then, is “Top News” and getting your messages on Top News really depends heavily on how “popular” the update was. Logically, for each of your friends or fans, how popular your newsfeed update is to their stream is relative– some of your friends could also be following major brands and celebrities who always have really “popular” posts, making it more difficult for your updates to show up in the feeds, and other friends could ALWAYS see your updates if they’re not following those types of other folks…in this way, no matter who your followers are, its important to try to optimize every update you send out, to maximize chances of making it to fan’s newsfeeds. Thanks for writing in! Love your feedback!
Just trying to keep up; I thought FB now has abandoned fan pages and it is “like” a page? Apologize if this was already addressed.
I still feel an image is more interesting.
Thanks for the direction (voting yes/no); we like guidance.
Yes to this post!
Thank you for the great tips! I’m going to use them.
You’re welcome, Jaime!
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Some great tips, thank you. Had no idea about trick #5 – will definitely be trying that one out! Agree with the other comments on Trick #3 though but I guess you learn something new everyday!
Hey Cat!
Thanks for writing in– we definitely learn new things every day– we appreciate your kind feedback on the post, and so will keep sharing the things we learn with all our great readers like you!
Like to post video using Facebook functionnality, but considering that it can’t be read on Iphone, I prefer to link to Youtube.
Hey Vincent,
That’s a good point– I do think Facebook is working on bringing their actual video functionality to their mobile apps, I remember seeing it when browsing the app myself several times…would be great when they do! :) But at the moment, you’re totally right, only YouTube videos would really work in Facebook mobile…
Thanks for your response Maya. Any information on what determines or goes into the “Post Quality” score?
Hey Diane,
Thats a great question! Doing some quick searching doesn’t unearth the exact answer I know you’re looking for, but Facebook does address some details about the score in this FAQ: http://www.facebook.com/help/?faq=15213…the way the algorithms are built must be fascinating! Like teaching a machine to determine whether your messages are relevant or not…sounds pretty complicated!
Hi Maya,
Thank you for the wonderful post. Very useful tips, especially for a newbie to the Social Media Marketing world. I like the idea of asking fan’s to ‘Like’ your update.
Although, I agree with Konstantinos that Trick#3 should be more clear. I have a hard time understanding the different in between posting a link with the ‘link button’ or directly to your message. From what I understood by posting it with the ‘link button’ the link falls below the message, as the other way makes it be part of the message. Is this correct?
Any suggestions on how to change the Thumbnail picture?
You can also read my blog on The top 10 mistakes people will make in Social Media Marketing in 2010. Hope it can be of great use to all of you.
http://blog.starmedia.ca/2010/06/social-media-marketing-top-10-mistakes.html
Thanks again!
Great post! I’m going to start implementing #1 and #3 right away and see what results I get. Thanks Maya!
Brilliant post. Very useful, and immediately applicable. Thanks very much for sharing this!
Could you add the ability to share each of your blog posts, beyond the FB like button? (SexyBookmarks, and several other widgets, will do the trick nicely.)
Thanks again! Looking forward to more blog posts from you on FB marketing…
Hey Bolaji,
Thanks for your kind words! We make improvements constantly, to try and create the greatest products that our friends, fans, and customers will love, so your suggestion to check out some more sharing functionality options for the blog is spot on! We will look into it soon, and I bet by the next newsletter you’ll see sharing options! Thanks!
Thanks for the great tips, am going to start putting them to use.
About the link….is it good to use it to upload images or should one put images also in the update?
Hey Sangeeta,
Thanks for writing in!
Usually, even if you just paste in a link, the Facebook updater will pull in any images that happen to be at the place your link is pointing to, so most of the time the image is included to. I would always think that images are better than none, its just more interesting that way. :)
Thanks for these I’ll test it out tonight!
Thanks Megan!
Hi,
Really interesting stuff. Its going to help me and the brand page I’m handling in a huge way. However, what i would like clarification on posting video’s. Every time i choose the attach “Link” button, add some text under “Whats on your mind” and attach the link (for eg. a youtube link), there is a small screen on my fan page (Youtube video)along with the text i entered right above it. However the only problem i face with such a post is that the no. of impressions are extremely low. What i understand of it, it simply doesnt appear in the Fans homepage/news feed. The other option of adding the video is by choosing attach “VIDEO” instead of attach “link”. But the problem i face is that every time i do that, the video (after uploading) goes directly to the Videos tab and doesnt appear on my wall. I simply want two things everytime i post a video:-
1. It should appear on my wall along with the text i enter
2. It should simultaneously appear on my Fans Homepage/newsfeed
Hey there K,
Thanks for your message! One way I can think of to get the best of both worlds, this like button in the video and a higher impression rate, is to do both! Upload the video via the video tool, and then, when it goes to your videos tab, get the direct URL which leads to the video in its new home on your fan page. Once you have this URL, you can status update with it, leading people to the video page where the video has the like button inside! Let us know if that works for you if you try it out!
Cheers!
Wow! specific tips for the FB Fan Page – way to go thanks so very much for all of these. If I can remember and implement even ONE I know I’ll engage fans more!
Thanks for your comment, Kat! We hope they work for you when you implement them!
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I don’t have a website yet. But, I do have a FB account. I still find this information very helpful and it will be very useful in promoting PUSH 4 Peace World Tour. Thank you and I’m glad I found you this morning. Thanks to FB I have found a lot!
Thanks Monique, and good luck with your tour!
Thanks Maya! I am definitely working toward the goal of Peace everyday, through exposure to peace education and pro-active ways to bring about: Truce, Celebration, Talks, and Treaties- for the evolution of Humankind and to heal our Mother Earth. What have we done in the Gulf. Our Earth is bleeding like a Hemophiliac and we, the parasites, must attend this matter, en masse; every country, every brilliant mind, every $, every tool should be working on solving this catastrophe, before we kill our host planet. One People. PEACEPLE (Peace and people), pulling for Peace, accountability, preservation, and evolution. Come on folks, join me in this effort. We must be proactive, pull our resources together and fix our mistakes! Thank you. Contact me through Facebook. Monique Golden. Also find on Facebook, Peace Center of Nevada County. Become a fan there and let me know you are with me in this huge effort to Raise Up Peace as our second highest priority, as repairing the would we have inflicted on the entire world in the Gulf of Mexico. This is first and foremost. The acceptance and acknowlegement of the seriousness of this disaster will surely unite all countries all people , making us all PEACEPLE!
Thanks for great tips. Very helpful
Thanks for dropping by! We appreciate that you took the time to leave us such a kind comment.
Wow! Great, useful article. I’m going to try these!
Thanks Donna!
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For some reason the like button doesn’t embed in the videos I upload – I’ve followed your instructions but it’s not having any of it! Any idea why??
Hey Gemma,
To see it in action, click through the videos from the “Videos” tab in your page. Its a little wonky, but that seems to be the only place you’ll see the “Like” button there. Cheers!
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As an experienced Facebook user I know these tips to increase the effectiveness of Facebook updates really do work. Thanks a lot! It’s always helpful to get a look behind the scenes!
Jaiden
Thanks for the kind feedback, Jaiden!
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Very useful information to keep your fans interested! Will definitely be incorporating these techniques into my Social Media
Great tips, thanks. Since I’ve started doing social media marketing (just a wee 6 months ago) I have ALWAYS used the link box. I include a link in EVERY SINGLE fb post I make to share NearSay content. Woops! I’m excited to see what happens now when I don’t use it.
Hey Morgan!
Thanks for your message! Let us know what happens with your experiment! I hope it works out well for you!
Great post. I am definitely taking advantage of all of these!
Thanks Casey!
This is great tips. My web design and development facebook page is slowly growing fans.
I am so going to use this when I post quality tips for our fans.
thanks again
Thanks for the kind words!
I think the link thing totally depends on the type of fanpage you are running,
Mine, for instance, is for my hand-crafted jewelry. It’s a highly visual page and so I get much better results with links accompanied by thumbnails.
Also, please be careful of mentioning giveaways/contests. People are going to think they can just do them anyhow they want and that just isn’t the case. You have to jump through hoops to run one and most small businesses don’t have the time or funds to host a contest on FB. FB has cracked down on what is for them ‘illegal’ giveaways/contests and they’ve closed entire profiles, let alone just the offending fan page.
Thanks for the tips. I’m happy to know I already do most of them…:)
Thanks a lot. This was very helpful.
Thanks Wellesley!
This is going to be the best way to promote your page ans can help you a lot on this area.with increasing fan no the traffic and people are know to others as well .
I’ve read through almost all these comments and thought it was great information. However, I am extremely confused about the reason for NOT using the Links box for URls (#3)still. It seems really messy when you post a url that looks like: “http://blank.random.xyz.83jhfh0d8dkfhnncnv,k,iadkfjf9ej” into a status update, vs something like, “Awesome link about xyz.” What is the benefit of not using the Links box?
You response is greatly appreciated!
Hey Cierra!
Thanks for your message! I can understand your point about long and ugly URLs. You can definitely use a URL shortener like bit.ly (just copy and paste your long link into the bit.ly box and it shortens it for you!) to make the links a little easier to handle. One reason I can think of to use links in-line is so that its located right where the eye is traveling as it reads. If you don’t include the link, the actual object you’ve included in the links box sits below your update message. I can imagine lots of people who casually browse newsfeed skipping over those items because they didn’t see there was a link involved. Hope that helps!
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This is really interesting and educational information and I thank you very much for sharing it. I wasn’t aware of most of it.
Great tips and info. I will definitely be taking notes here. I bookmarked this site and I look forward to visiting back soon.
In general, I find that people on Facebook comment more or at least “like” status updates more than they do links. Really, it’s likely just a matter of reading; most won’t take the time to read what you link to, but they do read the status update of just a line or two.
Thanks so much for the tips – started trying them as I was reading along and I have already gained more “likes” today then I ever have at any other time.
Also got more followers today then any other time in the past you rock I’m very grateful.
We’re just stating out with a brand new product that is proven to slash peoples power bills by 30% and getting the message out has proven to be very tricky – more so then I expected, but your tips have help heaps and it only been a few hours so far, BRING on the FANS!! :-)
Hey Alex!
That’s great news! We’re so happy to hear that our strategies are working for you!
I’m a newbie at social media marketing inside a retail floristry, a micro-business. But it’s great fun, I’m learning a tremendous amount and I’m surprised every day that I have any fans, actually!! Because I have a journalism background, it intrigues me to see information go round as I post intriguing bits I find about what became my passion in this second career. And now, we’re having a sweepstakes event, and we doubled our fans in four days. Thanks so much for your help, which really surprises me as it’s darn difficult to find paid help in this city that doesn’t require a second or third go.
Hey Rosemary,
That is awesome! Doubling your fans in four days? What a great testament to the appeal of promotions for users! Keep us updated on your progress!
Well, I’m happy I’m here to read this post because you give me hope to better promotion using some fun pages of mine.
I knew just about trick no 3 – just from my own experience…
Thanks, Maya.
Christian
Anytime Christian! I’m so glad we could help!
hi,
Great article Thanks!
I was wondering if you could help me with the new fan page… I prefer to have updates to the page reflected in chronological order – but that changes are not doing that… Any advice? Thanks!
This was an amazing post with the helpful Quality that I strive for in my Business!! Many people will benefit from this information and I think it is great for you guys to share your information with us! Also, I didn’t realized that facebook was algorithmic, I had no idea. Thanks for the all the Great tips!!
Anytime, Mick! Thanks for the very kind feedback!
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Thanks for dropping by! We appreciate that you took the time to leave us such a kind comment.
Thanks for great tips
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Wow! Gotta say these tricks are very simple but very powerful. A lot of people really don’t know about these tricks.
Facebook is still fairly new. Thanks for sharing this powerful information.
Terry Conti
Does facebook still add in “like” buttons inside original videos you upload to your facebook page? I have uploaded one before as a test and it worked, a couple months ago. Now I have a new page and uploaded a video and there was no like button inside. Thanks for any help. I see this article was written a year ago, perhaps there was a change at facebook?
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Hello could I use some of the content from this site if I provide a link back to your site?
Hi Milton! So long as you credit Wildfire Interactive as the author, and include a link back to the blog, you can share the content.
I read this & found it interesting, BUT I didn’t think it was necessary to ask people to “Click like”, as it seemed like a no-brainer! Well, I am here to tell you I WAS WRONG! I posted a question earlier today & asked for feedback, & got just a few posts. After reading your article, I just posted a picture, & asked them to “Click like” & the response was overwhelming & is still going! Thanks for a great tip! Now I have top try the others! ;-) Connie Todd, Connie;s Kids Children’s Clothing Store
Thanks! It’s very helpful :)
Great advice! Very interesting on facebook for businesses participating in work increased brand through social networks leading
I would love to own your Trick 3
After reading this, I’ve realised I’ve being doing most things the wrong way, no wonder I only have 35 fans.
Hopefully your newsletter, tips via email will help.