We were very excited to recently launch our first marketing product for Twitter! Our Twitter sweepstakes solution provides an easy, powerful way to build your Twitter followers and spread the word via Twitter and the best part is that you can have your sweepstakes up and running within minutes. You can also use our solution to simultaneously run a sweepstakes in Twitter, Facebook and on your website. Thanks to our integration with the Twitter API, consumers will automatically become your Twitter follower when they enter your sweepstakes (though you can enable them to ‘opt-out’) and they can also automatically tweet their followers to increase their changes of winning. To reward for creativity and influence, entrants will only increase their chances of winning based on how many of their followers engage with the sweepstakes (not simply on whether or not they choose to tweet about the campaign). Many sweepstakes currently being run on Twitter (e.g. ‘retweet this message to go into the draw to win…”) lack legitimacy because they do not provide a way for entrants to access the Official Rules or provide their contact information (e.g. email address or mailing address) and nor do they provide a way for the company to easily and accurately randomly draw the winners. Our technology provides company with an easy way to run legitimate sweepstakes while also providing the added benefit of building companies’ Twitter followers and spreading the word about their brand.
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