Daily Archives: August 10, 2009

New Format: We’ve Combined the Viral Power of Voting and Sweepstakes

Gatorade is the first to use our latest and most powerful campaign format – a combination of voting and sweepstakes. This format will soon be available to everyone on our platform. Different campaigns are viral for different reasons. Voting formats …

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Posted on Aug 10, 2009 | 2 Comments

Insider “Tips”: Successful Campaigns Offer Social Prizes

If you’re looking to run a sweepstakes that spreads like “Wildfire” one trick is to offer a “social” prize. A social prize is one that can be shared among the winner and several friends, for example, “tickets for you and …

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Posted on Aug 10, 2009 | 1 Comments