Wildfire Promotion Builder Blog

Good design is something we value very highly and we know its something companies & agencies using the Wildfire Promotion Builder platform value highly too. For this reason, we’ve worked hard to create the perfect feature set so that companies & agencies can create visually stunning campaigns in a streamlined and easy way and launch them on a Facebook Fan Page, a company website (via Facebook Connect), MySpace and Ning with just a few clicks.

We’re excited to see our customers taking advantage of these tools, in particular our custom CSS functionality which enables users to fully customize the look and feel of their campaign. Here are three recently launched campaigns that we think deserve a shout-out thanks to their awesome design: AXE Campaign, P!NK Campaign and AT&T Campaign.

Check out the P!NK campaign we launched today and while you’re at it, go into the draw to win concert tickets for you and 10 friends and the opportunity to hang out with the P!NK in person! Using Wildfire Promotion Builder, P!NK was able to get her promotion up and running within a day and to simultaneouly run it on her website via Wildfire-powered microsite that’s automatically integrated with Facebook Connect.

We are proud to have been chosen as a nominee for this year’s AlwaysOn Global 250 Top Private Companies Competition. For several years now, AlwaysOn has looked for the top emerging private companies that are creating new business opportunities in the global technology industries, and we are honored to be nominated under the Enabling Tools and Devices category.

The AO Global 250 represents the best emerging innovators and recognizes private companies that demonstrate significant market traction and pursue game-changing technology.

The winners of this competition will be announced in late July and honored at The AlwaysOn & STVP Summit at Stanford, July 28-30, 2009 at the Francis C. Arrillaga Alumni Center at Stanford University in Palo Alto, CA. Read more…

Hey everyone! We are super excited to announced that our Promotions application for Facebook Fan Pages is one of the few Facebook applications that got officially verified by Facebook. Facebook opened the program to interested developers several months ago and has been overwhelmed by the positive response and passion of these early participants. Facebook’s Application Verification Program gives developers an opportunity to demonstrate their commitment to providing trustworthy user experiences in their applications. Users of Verified Apps can feel confident that these applications strive to be transparent about how they work and respect social expectations between friends.

All this is great news for businesses who use our Wildfire Promotion Builder platform to run sweepstakes, contests, coupon giveaways and other interactive promotions on Facebook because being verified provides us with a higher daily allocation of friend requests and notifications per user than non-verified apps. It also provides us with a premiere, page one listing in the application directory, making it easier for consumers to find promotions running via our application. So our ability to help companies build their fan base, drive leads, engage Facebook users and spread their word via interactive promotions, is now even stronger.

Click here to learn more about Promotions for Fan Pages.

Wow! We are thrilled to have been named a finalist in the ClickZ Marketing Excellence Awards. Wildfire Promotion Builder is one of four finalists in the Social Media Marketing Platform category and one of twenty finalists overall. Chosen from over 1,000 entries and sharing the finalists’ list with many highly successful (and in some cases, publicly traded) companies like Omniture, Responsys and CoreMetrics is pretty exciting. The ClickZ awards recognize “achievement and innovation in online marketing technology products and services” and entrants are judged on their potential to help marketing executives innovate, measure and achieve goals, and integrate with other digital marketing tools. The winners will be judged by a panel of industry practitioners and announced on June 1st….we have our fingers crossed! Find more details on the ClickZ Website.

Something big is happening today….something that will effect hundreds of millions of people worldwide….and we’re excited to be involved! Today Facebook will launch the vote on its existing and newly proposed Terms of Service, enabling all Facebook users to have their say on how Facebook is governed. And we’re proud and excited that Wildfire Promotion Builder was chosen to run the entire voting process! Facebook wanted a multi-lingual (English, Spanish, German, French and Italian) solution that was turnkey (why build an application from scratch when tried and tested solutions like Wildfire Promotion Builder already exist?), was robust and scalable enough to handle tens of millions of votes and could be deployed quickly. Wildfire’s Promotion Builder, which enables companies and agencies to easily create and manage their own interactive promotions (e.g. voting, contests, sweepstakes, giveaways, coupons) and to simultaneously publish them within Facebook and on company websites was exactly what they needed. In fact, this is the sixth major campaign that Facebook has run using Wildfire Promotion Builder since we launched our product six months ago. So get out and vote today and have your say in how Facebook is governed.