Wildfire Social Media Marketing Blog

Going Mobile: How to Optimize your Apps for Facebook Mobile

When Facebook announced in October that it would extend its platform to mobile social apps, social marketers everywhere were fired up. After all, Facebook is increasingly becoming a mobile magnate: currently, more than 350 million active users log in to …

Posted on Jan 27, 2012 | 0 Comments

Measuring the Business Impact of Social Media [INFOGRAPHIC]

Social media is no longer a stop-and-go investment, but rather a long term strategic channel that, when integrated with other marketing efforts, allows brands to connect with users over time. Results of a recent survey we conducted find social media …

Posted on Jan 19, 2012 | 35 Comments

Social 2.0: Social Media Marketing Outlook for 2012 [WEBINAR]

On January 17th, we broadcast a live webinar for over 1,000 attendees, discussing the findings of our report about changes in best practices for social media marketing in 2012. If you missed the webinar, your chance to watch the recording …

Posted on Jan 18, 2012 | 0 Comments

2012 in Social Media: The Next Generation of Social Marketing

Summing up social marketing in 2011 and making predictions for the coming year is a daunting task! 2011 saw more industry growth than any other year; we saw the widespread acceptance of social marketing for B2B companies, and we witnessed …

Posted on Jan 13, 2012 | 9 Comments

Facebook to Place Sponsored Stories Ads into Users’ Newsfeeds

A big change was announced for Facebook advertisers today: starting in January, Facebook will be featuring “Sponsored Story” ads in users’ news feeds. Until now, all advertising on Facebook was limited to display only within the right panel of the …

Posted on Dec 21, 2011 | 3 Comments

HOW TO: Strengthen Your Twitter Brand Strategy in time for the New Twitter Pages

On December 8th, Twitter announced a new version of the network that was designed to make it easier for users to “discover what’s happening now”. You’ve probably already read about the introduction of special pages for brands. The new features …

Posted on Dec 16, 2011 | 5 Comments

3 Ways to Boost Interaction With Your Facebook Fans

Are you looking for fresh ideas to engage your Facebook fans? Do you have a pretty nice fan base, but you’re struggling to come up with ideas to engage them on a daily basis? One proven approach is to help your …

Posted on Dec 1, 2011 | 6 Comments

Top 3 Must-Have Qualities of a Good Signup Form

The significance of online forms can’t be understated; effective forms are a way for users to communicate with brands, and a way for brands to acquire customers, grow communities, accumulate data and drive sales. To ensure that the forms you’re …

Posted on Nov 22, 2011 | 1 Comments

17 Creative Ways to Get Users to Sign Up

We’ve all seen signup forms used for email lists, but why stop there? Our new Signup Form Plugin is so flexible, we had a hard time even naming it! It’s much more than a traditional signup form app, and the …

Posted on Nov 22, 2011 | 2 Comments

10 Tips for a Sharp Facebook Messaging Strategy for the Holidays

Recent studies about the amount of time users spend reading the Facebook newsfeed, the subsequent redesign of the front page of Facebook, and the findings that branded fan pages — and the updates that users see on them — are …

Posted on Nov 14, 2011 | 4 Comments

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